Sonicare’s technology is designed to deliver superior results. 
                                     
                                    The Sonicare toothbrushes are inspired by dental equipment and therefore create
                                    dynamic fluid cleaning action. It works like tiny, but powerful waves, dislodging plaque that isn't normally reachable by
                                    a manual brush, nor the oscillating or rotating movement of other power brushes. In fact, Dynamic Fluid Cleaning Action can
                                    actually make it easier to clean plaque below the gumline 
                                     
                                    The bristles on a Sonicare play an important part too. Their high velocity movement
                                    creates the Dynamic Fluid Cleaning Action, and allows for direct contact with each tooth. Sonicare's bristles are also designed
                                    to be extra gentle on teeth and gums. 
                                     
The first time you use a Sonicare, you'll notice that the cleaning technique feels entirely
                                    different than any other toothbrush. Now you'll know it's because it cleans in a way that is completely unique from any other
                                    toothbrush.